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How does Facebook work in 2022?

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The average organic Facebook Page post sees just 0.07% engagement (font: Hootsuite). To better this result you need to know more about how Facebook’s algorithm works. You want it to know that your content is valuable, authentic, and serving your followers.

The Facebook algorithm determines which posts people see every time they check their Facebook feed, and in what order those posts show up.
It shows posts in descending, non-chronological order of interest for each individual user. This algorithm changed a lot in the past 13 years. Let’s how it works now.

Facebook says Feed “shows you stories that are meaningful and informative.” In 2022 the algorithm is using three ranking signals:

  1. who posted it: You’re more likely to see content from sources you interact with (private profiles and pages).
  2. type of content: If you interact with video the most, you’ll see more video; if you engage with photos, you’ll see more photos; and so on.
  3. interactions: posts with a lot of engagement will be prioritised.

Of course, with these signals, pages that are receiving already a lot of engagement will be advantaged from this algorithm.
So what’s the solution?
Let’s start by saying what’s the objective of Facebook: making people create a lot of advertisements. So now you get also what’s the solution for your small page: create ads.

One of Facebook’s biggest strengths is allowing you to target a specific audience through paid campaigns and advertisements. The platform maintains a significant amount of information about its users, which can be advantageous when targeting ads.

BUT this is not the only solution, guys. You need friends and family, I know it’s hard, but if you find a group of supporters, you can have that small boost that helps you grow and reach more people!

FACEBOOK FOR SELF-PUBLISHED AUTHORS

A Facebook Page can be of great help for an author:

WHAT ABOUT ADS?

Two types of ads can be created on Meta (Facebook, Instagram):

SImple rules on how to create an ad:

That’s a lot of information, right?
And it’s only the beginning! Stay tuned for other posts about how to use Facebook in the best way!
Do you have questions? Leave them in the comment or on my social accounts! Or write me an email at hello@thelazyfactory.com!

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