min 00:00 intro
min 01:04 create your target reader
min 02:18 prepare your press kit/ biography
min 02:45 visualize your mission
min 03:43 visualize your vision

THERE IS SOMETHING YOU SHOULD THINK ABOUT EVEN BEFORE YOU START WRITING YOUR BOOK: TO CREATE YOUR OWN BRAND.

BECAUSE, LET’S TELL US THE TRUTH, UNLESS YOU ARE WRITING A STORY THAT YOU WANT TO KEEP FOR YOURSELF, IN A CHEST, UNDERGROUND, UNDER AN X THAT YOU CAN ONLY FIND THROUGH A MAP … IF YOU DON’T WANT THIS,THEN YOU WANT TO SELL THIS BOOK, DON’T YOU?
YOU WANT EVERYBODY TO KNOW ABOUT IT!

SO TODAY WE’RE GOING TO SEE TOGETHER WHAT ARE THE FIRST STEPS YOU NEED TO FOLLOW BEFORE YOU START DEVELOPING YOUR IDEA.
AND THIS IS SOMETHING THAT DOESN’T HELP YOU ONLY ON SOCIAL MEDIA, BUT ALSO ON CREATING A FLUID AND COHERENT AND FANTABUBBLE BOOK!

IT HELPS THROUGH ALL THE PROCESS, DO YOU UNDERSTAND?

NUMBER 1: CREATE YOUR TARGET READER

“DARIA, WHY SHOULD I CHOOSE JUST ONE READER TYPE? I WANT TO SELL MY BOOK TO EVERYBODY!”

ME TOO, ME TOO, BUT THIS IS NOT THE POINT!

TO IMAGINE A TARGET READER HELPS YOU TO UNDERSTAND HOW TO WRITE YOUR BOOK AND ON WHOM YOU CAN FOCUS AS PRIMARY MARKET.

THIS DOESN’T EXCLUDE ALL THE OTHER POTENTIAL READERS.

THINK ABOUT HARRY POTTER, WRITTEN AND CREATED FOR TEENAGERS, BOUGHT BY THE ENTIRE WORLD.

IF YOU WANT TO CREATE A BOOK WITH A FLUID, CORRECT, COHERENT LANGUAGE, IT’S FUNDAMENTAL TO TARGET A SPECIFIC MARKET.

CREATE A REAL TARGET READER TABLE, WHERE YOU WRITE THEIR AGE, JOB, INTERESTS, NEEDS, HABITS, HOW MANY TIMES THEY EAT PER DAY… THE MORE THE DETAILS, THE BETTER.

THIS WILL HELP YOU BOTH TO WRITE A BETTER BOOK AND TO FIND THE RIGHT MARKET ON SOCIAL MEDIA.

KEEPING THIS PERSON IN MIND IS NOT ONLY FUNDAMENTAL FOR A GOOD BOOK, BUT ALSO FOR ITS PROMOTION ON SOCIAL MEDIA.

AND IT WILL HELP YOU TO HAVE THE RIGHT KNOWLEDGE OF THE LANGUAGE YOU’RE GOING TO USE TO BUILD A RELATIONSHIP WITH YOUR POTENTIAL FANS.

HOW DOES YOUR IDEAL READER SPEAK? WELL, USE THAT LANGUAGE ON SOCIAL MEDIA!

NUMBER TWO: WRITE YOUR BIOGRAPHY

IT’S ALWAYS REALLY USEFUL TO HAVE READY IN YOUR POCKETS A GOOD BIOGRAPHY. IT HAS TO BE CLEAR AND CONCISE. YOU CAN USE IT WITH YOUR PUBLIC, AT AN INTERVIEW, FOR MAGAZINES, FOR THE BACK COVER OF YOUR BOOK, FOR YOUR WEBSITE, AND THE LIST GOES ON.

YOU CAN CREATE A SMALL PRESS KIT WITH THE MOST IMPORTANT INFORMATION ABOUT YOUR LIFE, CAREER AND, ONLY IF YOU WANT, PRIVATE LIFE.

NUMBER 3: VISUALIZE YOUR MISSION

YOUR MISSION IS YOUR TODAY. IT ANSWER THE QUESTIONS: WHAT DO YOU DO AND WHY?
WHAT DO YOU DO, WELL, WE KNOW IT.

BUT ANSWERING THE QUESTION WHY DO YOU DO IT? CAN BE REALLY COMPLICATED.

WHEN YOU’LL FIND YOUR ANSWER LOOKING INSIDE YOURSELF, YOU’LL HAVE A STRONG HOOK THAT WILL HELP YOU EVERY TIME YOU LOSE YOUR WAY.

AND YOU CANNOT ANSWER “BECAUSE I LOVE TO WRITE” “BECAUSE I LOVE BOOKS!”

NO! DIG DEEPLY!

YOUR MISSION HELPS YOU FOCUS ON WHAT TO ACHIEVE FROM SOCIAL MEDIA. WHEN YOU ANSWER THESE QUESTIONS, YOU KNOW THE OBJECTIVE YOU WILL SET FOR YOUR SOCIAL MEDIA STRATEGY.

NUMBER 4: VISUALIZE YOUR VISION

YOUR VISION IS YOUR TOMORROW. WHAT DO YOU HAVE IN MIND FOR YOUR FUTURE AS AN AUTHOR? WHAT WILL YOUR EVOLUTION BE? 

DO YOU WANT TO SELF PUBLISH ALL OF YOUR BOOKS?

DO YOU WANT TO TRY TO CONTACT AN INDEPENDENT EDITING HOUSE?

DO YOU WANT TO DO MORE ON SOCIAL MEDIA?

DO YOU WANT TO OPEN A YOUTUBE CHANNEL ABOUT WRITING?

TO HAVE  A CLEAR PICTURE IT HELPS YOU NOT TO BLOCK IN FRONT OF ADVERSITIES. IT HELPS YOU STRENGTHEN YOUR WHY, YOUR PURPOSE, AND IT HELPS YOU BEING COHERENT AND AUTHENTIC WHEN YOU START ON SOCIAL.

TARGET READER, BIOGRAPHY, MISSION AND VISION, ARE THE FIRST ELEMENTS THAT EVERY WRITER OR ASPIRING WRITER NEEDS TO KEEP IN MIND TO DO A GOOD JOB WITH THEIR BOOK AND WITH THE BOOK PROMOTION, TO CREATE A UNIQUE AND AUTHENTIC BRAND.

THAT’S ALL FOR NOW. I HOPE THIS VIDEO WAS USEFUL.

I INVITE YOU TO SUBSCRIBE TO THIS CHANNEL AND TO CLICK ON THE BELL HERE UNDER, TO RECEIVE A MESSAGE WHEN A NEW VIDEO IS AVAILABLE.

IN THE MEANTIME YOU CAN FOLLOW MY DAILY UPDATE ON MY SOCIAL. THE LINKS ARE IN THE DESCRIPTION.

IF YOU HAVE QUESTIONS, DON’T BE SHY! WRITE ME IN THE COMMENTS, ON MY SOCIAL OR SEND ME AN EMAIL AT HELLO@THELAZYFACTORY.COM