00:00 Who’s an influencer and why should you be one?
01:45 It’s not enough to be just an influencer. You need also to be a business owner.
02:08 how can you be both?
02:22 posts to attract new followers
02:54 posts to nurture your followers
03: 38 posts to sell your products or businesses
04:49 how to write a good caption

LET’S START BY SAYING THAT THE WORD INFLUENCER IS NOT AN INSULT.

MANY PEOPLE THINK THAT INFLUENCERS ON SOCIAL MEDIA ARE FOOLS WHO SAY RANDOM THINGS AND THEY DO NOTHING ALL DAY.

WELL, MAYBE SOME OF THEM ARE LIKE THIS, BUT INFLUENCER MEANS PERSON THAT INFLUENCE, WHOSE WORDS HAVE SOME WEIGHT.

WE TALK ABOUT A PERSON WITH A FOLLOW, SHE CAN ALSO BE A LEADER.

DON’T LIKE THE WORD INFLUENCER? DO YOU PREFER CONTENT CREATOR? OR IS BLOGGER BETTER?

YOU DECIDE HOW TO CALL THIS PERSON THAT TALKS ABOUT HERSELF, ABOUT HER BOOKS, ABOUT HER BOOKS’ THEMES, ABOUT WRITING, ABOUT THE BOOKS THAT SHE LOVES, A PERSON THAT BUILD, EDUCATE AND ENTERTAIN A COMMUNITY… AND BE THIS PERSON.

BECAUSE THIS IS WHAT YOU HAVE TO DO ONLINE, TO CREATE A COMMUNITY AND NOT ONLY AROUND YOUR FANTABUBBLE BOOK, BUT ALSO AROUND YOU, AS A WRITER THAT CAN INFLUENCE A GROUP.

TAKE CARE OF YOUR ONLINE COMMUNITY, BUILD A SOLID RELATIONSHIP WITH THEM, TRANSFORM THEM INTO YOUR FANS AND THEY’LL BUY ALL YOUR BOOKS, IF THEY ARE FANTABUBBLE (LET’S NOT FORGET ABOUT WORK’S QUALITY).

BUT THIS IS NOT ENOUGH!

A WRITER DOESN’T HAVE TO BE ONLY AN INFLUENCER – I BEG YOUR PARDON – CONTENT CREATOR! BECAUSE SOONER OR LATER YOU WANT TO START TO SELL THAT BOOK RIGHT?
(YOU WANT TO MONETIZE, DON’T YOU? YOU THINK A LITTLE BIT ABOUT MONEY!)

SO, HERE COMES OUT THE LITTLE BUSINESS OWNER INSIDE YOU!

BUT HOW CAN YOU BE BOTH AN INFLUENCER AND A BUSINESS OWNER?

SIMPLY YOU DIVERSIFY THE CONTENT YOU CREATE FOR YOUR PUBLIC.

IN GENERAL THERE ARE THREE TYPES OF POSTS YOU CAN CREATE:

NUMBER ONE
POSTS TO ATTRACT NEW FOLLOWERS

THESE ARE THOSE POSTS THAT ARE USED TO ATTRACT THE ATTENTION VISUALLY ON CHANNELS LIKE INSTAGRAM OR PINTEREST, OR WITH THE FIRST FEW WORDS, ON CHANNELS LIKE TWITTER AND FACEBOOK.

LIKE THE COVER OF A BOOK, IT NEEDS TO BE A BIT ATTRACTIVE, RIGHT?

NUMBER 2
POSTS TO NURTURE YOUR ACTUAL FOLLOWERS

HOW? BY GIVING THEM MORE INFORMATION ABOUT BOOKS YOU ALREADY PUBLISHED, OR THAT YOU WILL PUBLISH SOON, ABOUT YOU, ABOUT YOUR WRITING METHOD, ABOUT WHAT INSPIRES YOU… YOU CHOOSE! LET THEM COME BEHIND THE SCENES!

AS I TOLD YOU IN THE PREVIOUS VIDEO, REMEMBER WHO IS THE PERSON YOU’RE TALKING TO, YOUR IDEAL READER. AND USE THE LANGUAGE THAT THEY USE AND COMPREHEND.

NUMBER THREE
POSTS TO SELL YOUR BOOKS AND OTHER PRODUCTS OR SERVICES (DON’T KNOW MAYBE YOU CHOOSE TO SELL SOME MERCHANDISE, SOME COURSES OR WEBINARS…)

BECAUSE NOW AND HERE I AM TALKING TO YOU. YES YOU, AN AUTHOR WHO WANTS TO SELL THEIR BOOKS, NOT AT YOU, AUTHOR WHO WANTS THEIR BOOKS TO STAY IN A CELLAR TO get COVERED in DUST.

WE’LL SEE IN FUTURE VIDEOS SPECIFICALLY HOW TO SELL ONLINE.

FOR NOW, SOMETIMES, NOT EVERY DAY, REMEMBER TO TALK ABOUT YOUR BOOK IN MONETARY TERMS: 

• GIVE LINKS USEFUL FOR THE PURCHASE, 
• OR LINKS WHERE THEY CAN GET FREE ACCESS TO THE FIRST CHAPTERS.
• TALK ABOUT DISCOUNTS WHEN THERE ARE SOME.
• SHARE A POSITIVE FEEDBACK, THAT’S ALWAYS A GOOD HOOK FOR THE POTENTIAL READER.

GOOD! NOW YOU JUST HAVE TO UNDERSTAND WHERE, WHAT, HOW AND WHEN TO POST ONLINE. (DON’T WORRY WE’LL SEE THIS TOGETHER IN THE NEXT VIDEOS)

FOR NOW LET’S TALK ABOUT THE CAPTION.
IT’S SO IMPORTANT TO USE KEYWORDS AND HASHTAGS RELATED TO YOUR CONTENT BUT ALSO DON’T FORGET ABOUT THE STRUCTURE!

A GOOD CAPTION IS MADE BY 3 PARTS:

• HOOK, A EYE CATCHING SENTENCE
• THE BODY, WHERE YOU EXPLAIN THE ATTRACTIVE FIRST SENTENCE
• AND THE CALL TO ACTION, OR CTA, THIS LAST PIECE IS IMPORTANT.

A CALL TO ACTION IS A PROMPT THAT TELLS THE USER TO TAKE SOME SPECIFIED ACTION.

IT’S TYPICALLY A COMMAND, IF YOU WANT THEM TO DO SOMETHING LIKE CLICK ON A LINK, LIKE YOUR POST, ETC. OR A QUESTION IF YOU WANT THEM TO ENGAGE WITH YOU IN THE COMMENTS.

AND THAT’S IT FOR TODAY! THANK YOU AGAIN FOR WATCHING MY VIDEOS!

IT MEANS A LOT TO ME!

I INVITE YOU TO SUBSCRIBE TO THIS CHANNEL AND TO CLICK ON THE BELL HERE UNDER, TO RECEIVE A MESSAGE WHEN A NEW VIDEO IS AVAILABLE.

IN THE MEANTIME YOU CAN FOLLOW MY DAILY UPDATES ON MY SOCIAL MEDIA ACCOUNTS. THE LINKS ARE IN THE DESCRIPTION.

IF YOU HAVE QUESTIONS, DON’T BE SHY! WRITE ME IN THE COMMENTS, ON MY SOCIAL OR SEND ME AN EMAIL AT HELLO@THELAZYFACTORY.COM