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Influencer or small business owner? What should a writer be on social media?
Let’s start by saying that the word influencer is not an insult. Read more
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How to use your story to connect with your audience
In today’s crowded marketplace, it can be difficult to stand out from the competition and truly connect with your target audience. That’s why personal storytelling has become such a powerful tool for marketers looking to create an emotional connection with their customers. Read more
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4 things a writer should do before starting on social media
There is something you should think about even before you start writing your book: to create your own brand. Read more
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Your brand profile has been copied. Now what?
Your brand account or the account of a brand you follow has been copied. What should you do? It’s unfortunately really common to see this. You follow a brand you like and after a couple of days you are followed by a private account with the same profile image and a really similar name. It’s… Read more
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Is ChatGPT going to supplant social media managers and copywriters?
It’s unlikely that ChatGPT would completely supplant social media managers. Let me tell you why. Read more
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How many social media accounts are good for you?
I know the feeling: you would like to be everywhere to reach as much people as you can. But is it doable? And is it worth the time? Even if you have the possibility to have a help with social media, ask yourself these questions: Read more
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Foto di Liliana Lafranchi. lilianalafranchi.com
