What happens on social media channels in 2023
Today I’m going to give you my opinion on what’s going to happen on social media in 2023. We already saw in the last year that there’s a lot going on on any single platform. That’s because marketing is changing. Read more
How to introduce yourself on Social Media – Instagram edition
Social media marketers say it a lot of time: “Your social media profiles are your business cards.” They tell people, who you are, what you do and why. What’s the achievement people can gain following you or buying your book? Read more
The purpose of each type of content on Instagram
Do you know that any type of content on Instagram has it’s own purpose? If you follow these advice I bet you’ll see an improvement on your account! Read more
Aumentare il rendimento sui social in modo chiaro e semplice: Fall mini-sessions
Ormai, sappiamo tutti usare i social media. Conosciamo i trucchetti più noti grazie alle centinaia di social media experts che seguiamo. Sappiamo che gli algoritmi sono delle brutte persone. Viviamo ogni giorno immersi in questa nuova realtà. Eppure, abbiamo difficoltà a vendere attraverso i social. O, ancor prima, abbiamo difficoltà a raggiungere il nostro cliente/lettore… Read more
How does Facebook work in 2022?
The average organic Facebook Page post sees just 0.07% engagement (font: Hootsuite). To better this result you need to know more about how Facebook’s algorithm works. You want it to know that your content is valuable, authentic, and serving your followers. Read more
How does Pinterest work?
Pinterest is more than a social media: it is both a search engine for images and an “intent search” place. What I mean is that Pinterest is a place where you go because you have the intention to search for something, to learn more about something. Read more