by Daria Bongiorni
Let's say it out loud, hashtags are a pain in the back for everybody. Also for marketers! How many on Instagram? But are they even useful on Facebook? And where the f* do I place them on Pinterest??
Let's start by saying that the word influencer is not an insult.
In today's crowded marketplace, it can be difficult to stand out from the competition and truly connect with your target audience. That's why personal storytelling has become such a powerful tool for marketers looking to create an emotional connection with their customers.
There is something you should think about even before you start writing your book: to create your own brand.
It's unlikely that ChatGPT would completely supplant social media managers. Let me tell you why.
I know the feeling: you would like to be everywhere to reach as much people as you can. But is it doable? And is it worth the time? Even if you have the possibility to have a help with social media, ask yourself these questions: