by Daria Bongiorni
In today's crowded marketplace, it can be difficult to stand out from the competition and truly connect with your target audience. That's why personal storytelling has become such a powerful tool for marketers looking to create an emotional connection with their customers.
There is something you should think about even before you start writing your book: to create your own brand.
Your brand account or the account of a brand you follow has been copied. What should you do? It's unfortunately really common to see this. You follow a brand you like and after a couple of days you are followed by a private account with the same profile image and a really similar name. It's never a real account.