00:00 intro
01:08 create a website, a blog, or a website with a blog
01:58 create an email list and a newsletter
02:26 create a podcast and/or a youtube channel
03:05 participate in physical events
03:28 create an offline network
Transcription
To promote your brand doesn’t only mean to create posts on social media.
For those who still didn’t get it, social media channels are just a part of the marketing you can do in order to be known, to create a community and to sell your products.
SOCIAL MEDIA are A PLACE where TO COLLECT YOUR FANS FOR DAILY UPDATES, OR TO ATTRACT UNAWARE PASSers-BY WITH DECEPTION.
THE REAL MAGIC HAPPENS ELSEWHERE, THE BEATING HEART OF YOUR COMMUNITY DOESN’T HAVE ENOUGH SPACE ON PLATFORMS WHICH CAN SOMETIMES BE A LITTLE SHAKY.
NOW, I DON’T WANT TO ALARM YOU ABOUT SOCIAL MEDIA, I’M NOT TELLING YOU THAT TOMORROW INSTAGRAM WILL STOP WORKING. BUT THEY ARE A PLACE where YOU, AS A USER, HAVE NO DECISIONAL POWER.
IF ONE DAY TIK TOK DECIDES THAT YOU HAVE CREATED A CONTENT THAT IS NOT GOOD AND BLOCKS YOUR ACCOUNT, YOU ARE screwed. IF SOMEONE HACKs YOUR PROFILE THE PARTY IS OVER.
FOR THIS LAST THING, I RECOMMEND ALWAYS to FOLLOW MY ADVICE ON INSTAGRAM ON HOW TO PROTECT YOUR ACCOUNTS.
SO LET’S SEE TOGETHER WHAT ARE THE OTHER OPPORTUNITIES YOU HAVE FOR YOUR PROMOTION
- NUMBER ONE
CREATE A WEBSITE, A BLOG, OR A WEBSITE WITH A BLOG
WHY? BECAUSE CREATING YOUR OWN PLACE CAN ONLY BE A POSITIVE THING.
WHATEVER HAPPENS TO SOCIAL MEDIA THAT PLACE REMAINS.
IT’S A PERFECT PLACE TO GIVE SPACE TO YOUR story and purpose. YOU KNOW THE ABOUT ME SECTION ON A WEBSITE? IT’S FUNDAMENTAL.
YOU CAN PUT WHATEVER YOU WANT: SHORT STORIES, REVIEWS, FAN ART, PHOTOS, LINKS TO PURCHASE YOUR PRODUCTS if they are on another website like etsy…
THE WORDS YOU WILL USE WILL LET GOOGLE TO INDEX YOU IN THE SEARCH: THIS MEANS THAT IF YOU ARE A FANTASY DARK ACADEMY WRITER, YOU WILL WRITE A LOT OF THIS ON YOUR webSITE AND WHEN PEOPLE WILL TYPE IN THE SEARCH ENGINE KEYWORDS COMPATIBLE WITH YOU THEY WILL FIND YOU EASILY.
- NUMBER TWO
CREATE A EMAIL LIST AND A NEWSLETTER
GOING BACK TO MY WORDS ABOUT “ANYTHING CAN HAPPEN TO SOCIAL MEDIA”, AN EMAIL LIST PROVES TO BE VERY USEFUL.
YOUR FANS CAN HEAR FROM YOU THROUGH A NEWSLETTER THAT NEVER GOES OUT OF STYLE. IT GOES WITH EVERYTHING, LIKE BLACK.
YOU CAN UPDATE THEM WITH EVENTS YOU WILL PARTICIPATE IN, NEW CONTENT FROM YOUR WEBSITE/BLOG, NEW VIDEOS, LINKS TO YOUR PRODUCTS, YOU name it.
- NUMBER THREE
CREATE A PODCAST AND/OR A YOUTUBE CHANNEL
so this is not for every type of business. ANOTHER WAY TO SHARE WITH YOUR FOLLOWERS IS THROUGH A PODCAST OR YOUTUBE CHANNEL. You are a crochet expert and you’re selling your work. What about opening a youtube channel where you can teach your followers how to create simple clothes?
I personally CHOSE YOUTUBE BECAUSE IT’S A PLATFORM THAT I’VE ALWAYS LIKED SO MUCH AND I THINK THAT A VISUAL SUPPORT TO MY EXPLANATIONS COULD BE MORE EFFECTIVE.
- NUMBER 4
PARTICIPATE in PHYSICAL EVENTS.
THE BEST WAY FOR any type of small business owner TO BE KNOWN AND to SHOW Her work IS THROUGH DEDICATED EVENTS.
Are you a writer? I PERSONALLY PARTICIPATED IN DIFFERENT LITERATURE COMPETITIONS AND I HAVE MET A LOT OF PEOPLE. Are you a candle maker? A christmas market can be a great opportunity.
- NUMBER 5
CREATE AN OFFLINE NETWORK, WHICH MEANS THE OLD WAY, MEET LIVE PEOPLE.
I KNOW IT’S A LITTLE WEIRD BUT IT CAN BE DONE, YOU CAN MEET LIVE PEOPLE.
HOW TO CREATE A NETWORK? THROUGH YOUR ONLINE COMMUNITY YOU CAN ORGANIZE LIVE MEETINGS, YOU CAN ORGANIZE MEETINGS WITH OTHER ARTISTS like you, with other small business owners like you.
SO, THERE ARE MANY OPPORTUNITIES AVAILABLE, YOU CAN CHOOSE THOSE THAT YOU LIKE THE MOST AND THAT SUIT YOU THE MOST.
REMEMBER THAT IT IS IMPORTANT TO CREATE A SAFE PLACE AND A PLACE THAT YOU OWN THAT CAN SURVIVE ANY SHOCK FROM SOCIAL MEDIA!
AND THAT’S IT FOR TODAY! THANK YOU AGAIN FOR WATCHING MY VIDEOS!
IT MEANS A LOT TO ME!
I INVITE YOU TO SUBSCRIBE TO THIS CHANNEL AND TO CLICK ON THE BELL HERE UNDER, TO RECEIVE A MESSAGE WHEN A NEW VIDEO IS AVAILABLE.
IN THE MEANTIME YOU CAN FOLLOW MY DAILY UPDATES ON MY SOCIAL MEDIA ACCOUNTS. THE LINKS ARE IN THE DESCRIPTION.
IF YOU HAVE QUESTIONS, DON’T BE SHY! WRITE ME IN THE COMMENTS, ON MY SOCIAL OR SEND ME AN EMAIL AT HELLO@THELAZYFACTORY.COM