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the lazy factory

by Daria Bongiorni

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Pubblicato il Marzo 16, 2023Marzo 16, 2023

Influencer or small business owner? What should a writer be on social media?

Let's start by saying that the word influencer is not an insult.

Pubblicato il Marzo 15, 2023Marzo 9, 2023

How to use your story to connect with your audience

In today's crowded marketplace, it can be difficult to stand out from the competition and truly connect with your target audience. That's why personal storytelling has become such a powerful tool for marketers looking to create an emotional connection with their customers.

Pubblicato il Marzo 10, 2023Marzo 10, 2023

4 things a writer should do before starting on social media

There is something you should think about even before you start writing your book: to create your own brand.

Pubblicato il Febbraio 15, 2023Febbraio 14, 2023

Your brand profile has been copied. Now what?

Your brand account or the account of a brand you follow has been copied. What should you do? It's unfortunately really common to see this. You follow a brand you like and after a couple of days you are followed by a private account with the same profile image and a really similar name. It's never a real account.

Pubblicato il Gennaio 18, 2023Gennaio 13, 2023

Is ChatGPT going to supplant social media managers and copywriters?

It's unlikely that ChatGPT would completely supplant social media managers. Let me tell you why.

Pubblicato il Dicembre 21, 2022Dicembre 19, 2022

How many social media accounts are good for you?

Daria di The Lazy factory dietro a una pila di libri

I know the feeling: you would like to be everywhere to reach as much people as you can. But is it doable? And is it worth the time? Even if you have the possibility to have a help with social media, ask yourself these questions:

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The Lazy Factory was created in 2021 by Daria Bongiorni.
All rights reserved.

Email: hello@thelazyfactory.com

All photos are taken by Liliana Lafranchi.

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