Email marketing for beginners

00:00 what is email marketing
00:47 why email marketing
01:19 how to make people sign up
02:40 where to write your newsletter
04:04 what to write
05:20 how to write a good newsletter
06:17 when to send a newsletter and how frequently

VIDEO TRANSCRIPT:
Hi, welcome to THIS NEW VIDEO about email marketing for small businesses.

Email marketing is a powerful tool for reaching and engaging with your target audience.

In this video, we’ll be discussing why email marketing is important for your small business, how to get people to sign up for your email list, and tips on writing and sending effective newsletters.

BE READY BECAUSE I’M TALKING A LOT TODAY

BEFORE I START WITH THIS SPRINT, BE SURE TO SUBSCRIBE TO MY NEWSLETTER SINCE IS THE BEST NEWLSETTER EVER AND IS PACKED WITH USEFUL INFORMATION ABOUT BRAND STORYTELLING AND STORYTELLING MARKETING. THE LINK IS IN THE DESCRIPTION. SO NOW STOP THE VIDEO AND CLICK ON THAT LINK! GO!

PERFECT, THANK YOU!

1. NOW LET’S START WITH A WHY

Email marketing is important for small businesses because it allows you to directly reach and communicate with your target audience.

Unlike social media, where your posts may only reach a small percentage of your followers, email marketing ensures that your message is delivered directly to the inbox of your subscribers.

Additionally, email marketing allows you to build a relationship with your audience and increase customer loyalty.

2. NOW: HOW DO YOU GET PEOPLE TO SIGN UP?

There are several strategies you can use to get people to opt-in to your newsletter. LET’S see some of them:

1.

Make it easy: Include a clear and prominent sign-up form on your website, and make sure it’s easy to find. You can also include a sign-up form in your email signature and on your social media profiles.

2.

Offer an incentive: Give people a reason to sign up by offering a free resource, such as an e-book, or a discount code. You could also offer exclusive content or early access to new products or services. Use lead magnets (we can call them FREEBIE) to get people to opt-in to your newsletter in exchange for valuable content.

3.

Use social proof: Share testimonials or case studies from satisfied customers to show that your newsletter is valuable and worth signing up for.

4.

Run a contest or giveaway: this will require participants to sign up for your newsletter to enter.

5.

Be consistent with your message: Keep your message consistent throughout your website and other marketing channels, so that people know what they will get when they sign up for your newsletter.

These are some strategies that can help you, but it’s important to test different methods and see what works best for your audience. Make sure to test, take a look at the results, and adjust your strategy as needed.

3. LET’S GO ON THE NEXT STEP: WHERE TO WRITE A NEWSLETTER

There are many email marketing tools available that can help you create and send newsletters. Here are those I personally used:

1.

Mailchimp: This is a popular and user-friendly tool that offers a free plan for beginners and paid plans for more advanced features. It offers a drag-and-drop email builder, customizable templates, and advanced segmentation and automation options.

2.

Mailerlite: Another popular email marketing tool that offers a wide range of features, including a simple drag-and-drop email builder, a library of customizable templates, and detailed reporting and analytics.

3.

Substack: It is different from traditional email marketing tools because it is focused on creating and distributing content, rather than sending marketing emails. Substack is a great option for individuals or small businesses who want to build an audience and monetize their content, since there’s a paid subscription option.

It’s important to choose the email marketing tool that best fits your business needs and budget. You can try the free plans of some of them and compare their features, usability and pricing before deciding which one to use.

4. AND NOW: WHAT DO YOU WRITE IN YOUR NEWSLETTER?

•Industry news and updates that are relevant to your audience and your business.

•Information about your products or services, such as new releases, promotions, or upcoming events.

•Tips and advice that your audience will find useful, such as how to use your products, how to solve common problems, or how to improve their skills.

•Customer success stories or testimonials.

•Behind-the-scenes content that gives your audience a glimpse into the day-to-day operations of your business.

•Surveys or polls that allow your audience to give feedback and influence your future products or services.

•Exclusive content, such as discounts, coupons, or early access to new products or services.

•A clear call to action, such as a link to your website or a special offer.

•A list of upcoming events or webinars that your audience can attend.

When planning your newsletter’s content, it’s important to keep in mind your audience’s interests and what they’re looking for in an email from your business. 

Remember that newsletters are not just about promoting your products, but also about building and nurturing a relationship with your subscribers.

5. LET’S GO ON TO THE NEXT ONE: HOW DO YOU WRITE A GOOD NEWSLETTER

•Start with a clear and attention-grabbing subject line. This is the first thing your subscribers will see and will determine whether they open your newsletter or not.

•Use images and graphics to break up text and make your newsletter more visually appealing. 

•Use headings and subheadings to make it easy for people to scan and read the most important information.

•Include a clear call to action, such as a link to your website or a special offer.

•Always include an option to unsubscribe or update their preferences. 

Remember, a good newsletter is not only informative but also engaging and easy to read, and it should help you to build a relationship with your audience.

6. AND NOW WE’RE ON THE LAST STEP: WHEN DO YOU SEND A NEWSLETTER AND HOW FREQUENTLY?

The best time to send a newsletter will depend on your audience and the type of content you’re sending. However, here are some general guidelines to consider:

Send your newsletter at a consistent time each week or month. This will help your audience know when to expect it and increase the chances of them opening it.

Consider the time zone of your audience. If you have a global audience, try to send your newsletter at a time that is convenient for the majority of them.

Test different days and times. It can help you find the best day and time to send your newsletter. You can also check your insights and see when your audience is most likely to open your emails.

As for how often you should send your newsletter, it depends on your audience’s preferences and how much content you have. Sending too often can lead to unsubscribes, while sending too infrequently can lead to forgotten subscribers. 

A good rule of thumb is to start with a monthly newsletter and then adjust the frequency based on the engagement and feedback from your audience.

Keep in mind that the frequency of your newsletters should be consistent with your overall marketing strategy.

Email marketing is an effective way for small businesses to reach and engage with their target audience.

By following these tips and using the right tools, you can make the most out of your email marketing efforts.

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Thanks for watching, SEE YOU NEXT TIME! CIAO!