How to create the best author website

An author website is as important as the words they write.
A website serves as a virtual home where readers, fans, and industry professionals can connect, explore your work, and learn more about you.
You don’t have to create a massive complicated website using some tools only engineers understand: a really simple website with WordPress, for example is more than enough. I’ve been using WordPress for 13 years and I’ve always been happy.

So, in this guide, we’ll delve into the key elements that make a successful author website, helping you create a captivating online hub that resonates with your audience and showcases your literary journey.

Clear Navigation and User-Friendly Design

Your author website’s design should be intuitive and easy to navigate. A clutter-free layout with organized menus allows visitors to find essential information without frustration. Opt for a clean design that reflects your writing style while ensuring fast loading times for a seamless user experience.

Choose the color palette and the fonts you’re going to use before creating the website. These visual elements will be part of your brand identity, you can spread them all over your website and social media channels.

You can choose between the many templates that the main website platforms have. Then you can customize a bit colors, fonts, and images.

Engaging Homepage

Your homepage on your author website is your virtual front door. Make a strong first impression by featuring an eye-catching header, a concise author bio, and a high-quality author photo. Include a call-to-action (CTA) that encourages visitors to explore your books or sign up for your newsletter.

The header can contain a photo, your name and a statement, few words that make people think “I’m in the right place”.

The homepage of your website needs to be simple and user friendly. So don’t add to many things, you can leave the less important things for the menu.

Author Bio and Backstory

Your author bio is your chance to connect with readers on a personal level.
Create a page dedicated to this on your author website, the classic “about me” page. You can also call it “about the author” or anything that let people immediately understand that that place on your website is dedicated to your personal story.

  • Share your writing journey, interests, and values.
  • Incorporate anecdotes that showcase your unique personality.
  • Include links to your social media profiles for easy access to more of your content.

I would add in this page the Media Kit: for journalists, bloggers, and podcast hosts, a media kit is a valuable resource. It can be a downloadable pdf that includes high-resolution author photos, book covers, press releases, and any relevant media coverage.

Books and Works

Dedicate a page on your author website to showcase your published works. Include book covers, descriptions, and purchase links. Consider adding sample chapters to engage readers and offer a taste of your writing style.

You can also add in this page some reviews of your books in order to show visitors what other people think about them.

If you still didn’t publish anything, you can upload here some short stories you wrote in order to give visitors a glimpse into your writing skills.

Blog or News Section

A blog or news section on your author website allows you to share updates, behind-the-scenes insights, writing tips, and relevant news. Regularly updating this section keeps your audience engaged and encourages them to return for fresh content.

In my opinion this section is fundamental: this is the only part that constantly changes and shows your visitors that you are active, that you want to teach something, that you want to keep them updated.

  • you can share short stories related to your published books
  • you can share interviews, host other author’s journeys
  • you can share updates on your live events
  • you can share reviews
  • you can teach

Newsletter Signup

Building a mailing list is essential for staying connected with your audience. Place a prominent newsletter signup form on your website to capture visitors’ email addresses. Offer an incentive, such as a free short story or exclusive content, to encourage sign-ups.

You can also add a pop-up window that talks about your newsletter.

In your newsletter you can even more keep your followers updated. You own your email list; you cannot say the same of your social media platforms profiles. You can speak directly to your subscribers, send them a virtual letter directly inside their mail boxes. They can be the first ones to know about your events, your releases, your discounts.

Contact Information

Make it easy for readers, media, and industry professionals to contact you. Include a dedicated contact page with a form, email address, and links to your social media profiles on your author website.

Events and Appearances

If you attend literary events, book signings, or speaking engagements, create a page that lists your upcoming and past appearances. This adds credibility to your profile and allows fans to meet you in person.

This part can be included in your blog/news section but if you start to have a lot of events, maybe it’s better to take into consideration a dedicated section.

Social Media Integration

Never forget to integrate your social media links on your author website.

Your website is the focus point where your fans can know everything about you. So it’s also the point where all the types of connections you have are listed. This fosters a sense of connection and allows them to engage with you on multiple platforms.

An effective author website serves as a powerful tool to engage your readers, showcase your work, and establish your online presence. By focusing on user-friendly design, engaging content, and easy navigation, you’ll create a hub that not only reflects your writing style but also offers an inviting space for readers to connect with your literary journey. Whether you’re a seasoned author or just starting out, a well-crafted author website is a cornerstone of your online success.

Don’t forget that I can help you optimize your online assets. Learn more about my services here.


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