Let's start by saying that the word influencer is not an insult.
Influencer or small business owner? What should a writer be on social media?
How to use your story to connect with your audience
In today's crowded marketplace, it can be difficult to stand out from the competition and truly connect with your target audience. That's why personal storytelling has become such a powerful tool for marketers looking to create an emotional connection with their customers.
4 things a writer should do before starting on social media
There is something you should think about even before you start writing your book: to create your own brand.
Your brand profile has been copied. Now what?
Your brand account or the account of a brand you follow has been copied. What should you do? It's unfortunately really common to see this. You follow a brand you like and after a couple of days you are followed by a private account with the same profile image and a really similar name. It's never a real account.
Is ChatGPT going to supplant social media managers and copywriters?
It's unlikely that ChatGPT would completely supplant social media managers. Let me tell you why.
What happens on social media channels in 2023
Today I'm going to give you my opinion on what's going to happen on social media in 2023. We already saw in the last year that there's a lot going on on any single platform. That's because marketing is changing.