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5 ways to promote your brand beyond social media
To promote your brand doesn’t only mean to create posts on social media. For those who still didn’t get it, social media channels are just a part of the marketing… Read more
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Are hashtags and geolocation still effective? I did an experiment for you
Let’s say it out loud, hashtags are a pain in the back for everybody. Also for marketers! How many on Instagram? But are they even useful on Facebook? And where… Read more
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Influencer or small business owner? What should a writer be on social media?
Let’s start by saying that the word influencer is not an insult. Read more
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How to use your story to connect with your audience
In today’s crowded marketplace, it can be difficult to stand out from the competition and truly connect with your target audience. That’s why personal storytelling has become such a powerful… Read more
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4 things a writer should do before starting on social media
There is something you should think about even before you start writing your book: to create your own brand. Read more
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Your brand profile has been copied. Now what?
Your brand account or the account of a brand you follow has been copied. What should you do? It’s unfortunately really common to see this. You follow a brand you… Read more
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Is ChatGPT going to supplant social media managers and copywriters?
It’s unlikely that ChatGPT would completely supplant social media managers. Let me tell you why. Read more
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How many social media accounts are good for you?
I know the feeling: you would like to be everywhere to reach as much people as you can. But is it doable? And is it worth the time? Even if… Read more
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What happens on social media channels in 2023
Today I’m going to give you my opinion on what’s going to happen on social media in 2023. We already saw in the last year that there’s a lot going… Read more
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How to introduce yourself on Social Media – Instagram edition
Social media marketers say it a lot of time: “Your social media profiles are your business cards.” They tell people, who you are, what you do and why. What’s the… Read more
Welcome to my blog!
Through this blog, I aim to share my expertise, insights, and experiences. Join me on this journey as we explore the world of social media marketing for authors together!
the lazy factory 